Instagram is a priceless resource for marketers thanks to its one billion monthly active users. The catch is that the Instagram algorithm generates a unique feed for each user by prioritizing posts based on their behavior. If you want to get your message in front of your target demographic naturally, you’ll have to figure out how to game the system.
Instagram comments are an efficient tool for this purpose. Like @netflix, you may increase your Instagram following by fostering community interaction and providing social proof through a high number of profile comments.
Tips for Keeping Up with Instagram Feedback
Some people don’t try to increase their comment count because they know it will need additional effort on their part. You’ll need to manage the comments you receive after putting in the time to attract them. You should reply to reasonable criticism and ignore abusive remarks.
Though this may sound time-consuming, it can be accomplished in as little as five to ten minutes per day with a comment management plan that forms a vital part of your Instagram management strategy.
Dedicated time each day is essential. This can be done on the go with a mobile device or at your desk in an inbox-equipped management application. Now that you know why comments matter and how to handle them, try these tried-and-true strategies!
Top 5 Tips That Will Help You Get More Instagram Comments
1. Develop Content That Is Useful To Your Readers
User-beneficial material is rewarded by the algorithm. Even though Instagram’s algorithm changes often, it is possible to keep a high amount of engagement by posting high-quality content regularly.
Suitable Niche
Your brand’s material needs to be organized into certain niches. Determine who you want to read your material, then write it just for them. More people will follow and interact with you if they can find common ground with your posts.
Good Aesthetic
Use your brand’s colors, fonts, and style to make an Instagram page that looks good. Instagram is mostly a visual platform, so it’s important to create an appealing look and feel to get people to follow you and interact with your content.
2. Leverage All Content Formats
What started out as a place to share images is now a social network for sharing all kinds of information.
Instagram has many ways for marketers to share content, like reels, guides, IGTV videos, stories, live videos, and carousels. You can use a mix of these different forms to build your brand on Instagram and engage your audience with more and better content.
Hubspot is a great example of this. Hubspot gets comments from users all over the world because it makes content for reels, IGTV, highlights, tips, and feed posts.
But making so much material in so many different formats isn’t easy. You can easily get stuck and have trouble coming up with good ideas. So, a good way to create content in different formats is to use Instagram scheduling tools like Tailwind to make a plan and create your content in batches.
3. Choose The Best Time To Post
A simple way to get around Instagram’s system is to post at the best times. Sue B. Zimmerman, an expert on Instagram, says that the best time to post is when most of your fans are online. How do you know if your viewer is doing anything?
With Instagram Insights, you can find out things like:
- A list of your friends based on where they live
- A chart of what your fans do by day and by hour
- Sorting people by age and gender
4. Write Compelling Captions
One more way to get your fans to interact with you is to write great captions. You can get people to comment on your posts by including a clear call to action in every caption.
Write a description that fits each post. Write it as if you were talking to a friend, and make sure it gets your point across.
Here are some ideas for calls to action you can add to different types of posts:
Ask people to tag their friends and start a conversation if you make something that a lot of people can relate to.
If you post something that can be debated, ask people to tell you what they think.
If you put up a post to share what you know, encourage people to ask questions and answer those questions.
Some common types of captions
Microblog: You can write a long description with lots of information about the subject. These comments help build trust and encourage users to share their thoughts.
Story-based captions: Through the comment, you can show how you feel about a story and connect with how other people feel about it. The best time to use these posts is around Mother’s Day, and they help people respond.
Topical content: Instagram is based on trends, and making captions about things that are popular right now is the best thing you can do. Use puns to make clever titles or controversial statements that get more comments.
5. Host Giveaways And Contests
Giving things away has been shown to get more people to interact with an Instagram account. Research shows that Instagram accounts that hold contests and gifts can grow their following 70% faster than the average Instagram account. Having a freebie can also bring some of your fans closer to your brand.
People love getting free stuff, especially when it’s something they want, which is why giveaways and events get such great results.